Content marketing has come a long way from 8 or 10 years ago. Blogs are a way for website owners to transform their sites into ranking machines, ultimately driving more traffic and leading to more sales of your product or services. Blogs are utilized by over 78% of all businesses as a stellar marketing tool. As a matter of fact, blogging can quickly increase conversions by 6x or more. Doing 4-5 blog posts per week can help you create 3-4x more traffic. If you are still skeptical about creating content for your website to help with traffic and cannabis product sales, keep reading to learn that many of today’s top websites are utilizing this content marketing technique to take over the ranking world!
1 – Get In Front Of Your Ideal Customers
To demonstrate just how juicy a topic this is, 7 out of 10 activities performed online start with a search on a search engine like Google, Bing, Yahoo, Yandex, DuckDuckGo, and others. Another interesting fact is that nearly half of all searches done on these search engines are actually with the intent of locating local businesses. The part that kind of stinks is that most people (3 out of 4) do not go past the first page of the results. SEO is essential for companies, especially those in the CBD and cannabis space. There are so many products and industry-related services out there that most people let Google or another trusted search engine do the dirty work. If you are not capitalizing on search engine traffic to get in front of your ideal customer, your competitors will, and there goes your sale.
2 – Demonstrate Your Expertise And Value
Many cannabis and CBD brands fall into one pitfall are focusing solely on “selling” and not providing value to their potential customer. Anyone can shout from the mountaintops that their product or service is better, and this is precisely why “selling” your brand is not the best approach when trying to convert a viewer into a customer.
Instead, your brand should focus on how your product or service helps them or their family and friends. This will come across as a unique selling proposition (USP), which is a healthy way to get people to learn more about the issues or problems they are facing and naturally see your product or service as the best fit for their needs. This is why it’s essential to establish your brand as an expert in the industry. Give people a reason to fall in love with your products and/or services by demonstrating that you really are the best in class for their specific needs.
3 – Get More Traffic To Your Website
By keeping your cannabis, CBD, Delta-8 blog post fresh, you are essentially giving your reader’s an opportunity to come back repeatedly to consume content that can help them in their daily lives.
You can choose to work with a CBD content writer that can help you draft a strategy for your content marketing campaign. CBD and Cannabis copywriters can help you keep your site fresh and relevant to your users but also for search engines. They can also help you write your content so that you don’t have to spend the time and effort researching and copywriting yourself. This is why blogging consistently and often is a surefire way to give your website the best chance of getting in front of your target audience. We’ve even seen smoke and vape shop editors post as frequently as daily in an effort to drive more traffic to their site and advertise daily deals or other incentives.
Additionally, you can utilize premade cannabis content platforms like Cannabis Content Pro to quickly select fresh, unique, and authoritative posts that you can put on your blog in minutes!
4 – Provide Massive Value For Your Readers
Giving your readers something of incredible value for FREE is the ultimate gateway to the universal Law of Reciprocity. You shouldn’t create content with this being the ultimate goal; however, it’s been proven time and time again that providing value for someone creates a deep-rooted psychological need to give you back value. So posting new and fresh cannabis content can help them appreciate your efforts and reward you with their loyalty. Often with online businesses, this is them actually Buying Your Product!
5 – Build Trust In The Eyes Of Your Potential Customer
A confident brand in its abilities, products, and services makes sure to educate its potential customers on exactly why they do. If you do not allow your reader or potential customer to learn about you, your cannabis brand, your cannabis products or services. By creating new content on your blog, your customer can learn all of these things and develop trust in your brand. You encourage new shoppers to give your brand a go by doing so.
It is no secret that posting informative and quality pieces to your blog can be a game-changer for your brand and your bottom line. More times than not, it provides incredibly informative and high-quality articles that help them with their issues or concerns. People look online for opportunities to improve their lives, so what is the best way to get in front of them?