If you are looking to get more traffic to your cannabis-related content, you must have a solid SEO strategy backed with a little bit of elbow grease. This is necessary if you are hoping to get your site to rank on the first page of Google. You also must have a comprehensive strategy for SEO if you are hoping to get your business to the next level and beyond. With that said, cannabis content writing can be the game-changer when it comes to boosting your rankings.
Online cannabis content writing is on the rise, and there are two major reasons for this. First, there is a growing interest in the medicinal use of cannabis all over the world. Second, the legalization of cannabis in many places has increased the number of people who consume cannabis and look for information about cannabis. Therefore, it is essential to write content for this niche that provides a ton of value for the folks seeking it.
Here are some great tips to help you with cannabis content writing for SEO.
Tip 1: Create content that satisfies the user, first
Well duh. But seriously, there was an era not terribly long ago where cannabis content writers would create articles for search engines and not for actual readers. This is a big no-no in today’s search engine optimization terrain. Make sure you go back to the basics and write natural, engaging content that will resonate with your readers. This will increase the readership of your content and provide more value for your reader. Search engines love super valuable content, and so do readers, so it’s a win-win.
Tip 2: Do Not overstuff your content with keywords
Another mistake that cannabis and CBD content writers make is keyword stuffing. If you are not familiar with that term, it means unnaturally embedding keywords and phrases into sentences to garner search engines’ attention. This used to work in the early to mid-2000s; however, search engine algorithms are much more sophisticated now and can quickly tell when the writer creates a piece of manipulated content. Just write naturally, and you will be far better off.
Tip 3: Limit the use of unnatural keyword phrases in anchor text
This point ties right in with Tip #2, do not use unnatural keywords or keyword phrases. For example, if you were optimizing for a Tampa Florida Roofing company, it would be unnatural putting “Roofer Tampa Florida” instead of “Roofer in Tampa Florida” or even “Tampa Florida Roofing Company.” Search engines are smart enough to understand the context around the anchor and see grammatical errors, so leave out the unnatural anchors if you can avoid them.
Tip 4: Consider answering frequently asked questions
Answering frequently asked questions can help your readers tremendously and give you the chance to show up in the featured snippets at the top of the SERPs. This can boost your click-throughs and get your site visits through the roof.
Tip 5: Include keywords at the beginning of the post title
Not only do you want to make the title of your posts enticing for the reader, but you also should try to have the keyword towards the front of the title. Empirical data supports the notion that search engines place more importance on words closer to the beginning of the title, so include your keywords there. Just make sure to do it naturally.
Tip 6: Make sure your intro paragraph grabs your audience
Dwell time helps with giving your site a boost in rankings. The thought is, when a reader has stayed on a page for a period of time(called “dwell time”), it must be a relevant and vital piece of content. Search engines reward websites and pages that keep readers engaged. This starts with writing an engaging, punchy, and juicy intro paragraph that keeps the reader on your post.
Tip 7: Interlink content naturally while writing on-page content
We all make sure to include the link back to our desired website or webpage when doing blog posts, but we should also link content to other areas of our site. This increases the authoritativeness of your site and shows search engines that your content is valuable to your readers and yourself. Additionally, suppose you have content linked throughout your site. In that case, this gives search engine crawlers more opportunities to reindex content related to your posts and helps search engines gain more context around the topic you are writing about.
The cannabis content writing niche is a very competitive one. As cannabis usage grows across the nation, more and more people write cannabis-related content to help these people learn more about this incredible plant. The competition is stiff, and businesses need to stand out with their content to gain traction and resonance with their brand.
If you want to elevate your cannabis or CBD brand, take out the guesswork and check out the Cannabis Content PRO inventory of highly curated content written by cannabis and CBD experts!